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PORTRAID

           A graphic designer and self-described musician from Lima, Perú based in Athens. Due to an independent education of formal institutions and based mainly on old manuals and distance courses, I find myself in a constant search for methodologies and creative processes. I am currently experimenting in the field of strategic graphic design that involves creative dynamics during the process of pre- and post-conceptualization.

           The projects selected from 2017 - 2020, try to show a comparison between the different presentations that project after project has been changing. That is why I have uploaded to Issuu the presentation files that explain in more detail the different procedures in the different projects.

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NODES
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FINE MATERIALS - Visual Identity, Brand Strategy













JUL 2019
TheRedGrass Design Studio
Art Direction, TRG_1924

© 2020 JuanSolano | No portion of this presentations may be reproduced in any form without express and prior written consent of the author.
FINE MATERIALS - Visual Identity, Brand Strategy

FineMaterials is the official distributor in Greece of the most prestigious international brands of luxurious worktops (solid, ceramic and quartz), of exclusive and paternalistic contact with designers and manufacturers, maintaining solidly its modernist vision, which has already changed the market in a fairness and integrity way. It is the dynamic bridge between technologic and artisan, materialistic and humanistic, raw and refined, which always provides innovations, quality and concrete solutions (discover, sell and support).
FineMaterials is the avant-garde door that takes us to everything that can still be done (diseño - sueño).

A graphic proposal based on the bridge between raw materials and finished products, between large companies and construction companies.