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PORTRAID

           A graphic designer and self-described musician from Lima, Perú based in Athens. Due to an independent education of formal institutions and based mainly on old manuals and distance courses, I find myself in a constant search for methodologies and creative processes. I am currently experimenting in the field of strategic graphic design that involves creative dynamics during the process of pre- and post-conceptualization.

           The projects selected from 2017 - 2020, try to show a comparison between the different presentations that project after project has been changing. That is why I have uploaded to Issuu the presentation files that explain in more detail the different procedures in the different projects.

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NODES
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THE RED GRASS DESIGN STUDIO - Visual Identity, Brand Strategy, Editorial Design, Business Plan Design
























AUG 2018
TheRedGrass Design Studio
Art Direction, TRG_1800

RedGrass - Presentation of graphic proposal (2017)

RedGrass - Presentation of graphic proposal (2018)

© 2020 JuanSolano | No portion of this presentations may be reproduced in any form without express and prior written consent of the author.

THE RED GRASS DESIGN STUDIO - Visual Identity, Brand Strategy, Editorial Design, Business Plan Design

Brand DNA: Modernism Nostalgia

A graphic design studio whose purpose is to change the vulgar conceptions of design for models of order and standardization, through an internal and continuous submission to a constructivist criticism. With a commitment to help change our society under the guidelines of aesthetics, coherence and functionality.

A proposal of design, ideology and structure taking into account three existential questions and conditions in the field of graphic design.

  1. How to design a design?
  2. Arbitrarily (by Massimo Vignelli )
  3. Highlighting Visual Comunication